Over the past year, DDB Brasil strengthened its position as the most digital agency out of the agencies with the provision and creation of new services, based on Digital Business Units. An innovative action was the creation of the Center of Intelligence and Performance that gathers professionals with skills to anticipate trends in consumer behavior in the online environment, generating insights and opportunities for planning, creatives, and media. Another service offered is the monitoring of the brands’ digital image construction on social networks, with policies and guidelines to be followed, delivering detailed reports with analysis of impacts and potential influencers.
DDB Brasil also launched the Mobile department, which holds intelligence and expertise to create communication strategies on any mobile platform used by the market. The Social Network department was consolidated by winning accounts such as Suvinil, placing DDB Brasil in the Top 100 agencies that understand the most about Social Networks in the world.
Listed below are the accounts won and lost over the past year:
Accounts lost:
- Honda
Accounts won:
- Kroton Educacional (educational group)
- Tam Viagens (travel service company)
- JHSF Incorporações (Real Estate incorporations)
- Shopping Cidade Jardim
- Suvinil (Basf)
- Mercedes-Benz (trucks and vans)
- BR Foods Claybom
- BR Foods
- Vivo/Telefônica
- Johnson&Johnson Carefree
- Johnson&Johnson ob!
- Johnson&Johnson Sempre Livre (pads)
- Cisco
- Votorantim
DDB Brasil 