DDB Brasil launches its first sustainability report featuring the GRI seal
DDB Brasil took another major step that reconfirmed its commitment to the community, the environment and its business sustainability. The agency was one of the country’s first to publish the Annual Sustainability Report. The document that points out all of DDB Brasil’s practices in the corporate management, social, environmental and HR policy fields is unique for one reason: it is launched with a B grade from GRI, one of the most respected sustainability organizations in the world.
The report was done 100% digitally. “From the beginning it was very clear that our report would be appropriately executed in the digital world. By doing it paperless we were able to show our concern for the rational use of materials as well as reinforcing our stance as a convergent agency”, stated Sergio Valente, the agency’s president. DDB Brasil’s full report can be read on the agency’s website, http://www.dm9ddb.com.br/sustainability/
Its environmental projects included: eliminating the use of plastic bottles and cups, employee carpooling and videoconferencing to reduce long distance travel.
With this report DDB Brasil strengthens a movement, which already counts on the participation of major Brazilian and global brands, to publicly register current actions and goals for long term sustainability of its business from a financial, social and environmental perspective. The agency is also aligned with “10 Global Compact principles”.
DDB Brasil 
